Bella (Jing) Wu - Elephant Financial Service Limited

Region & Expertise: Chinese Speaking Mortgage Advisers, Mortgage Advisers, Migrant Mortgage Advisers, Insurance Advisers, Wellington Mortgage Adviser, Wellington Insurance Adviser

Mortgage and Insurance Adviser

“I will ensure you are the Big Elephant of your family and get you prepared for the worst scenario, leaving you with peace of mind to enjoy your life.”

Bella Wu is a dedicated financial adviser with 8 years’ experience in the finance industry.

Bella has worked for ANZ Bank New Zealand Limited for 5 years and 3 years at Crombie Lockwood Insurance Broker Ltd. She has solid retail lending practices and an excellent knowledge of the financial system.

With a firm understanding of insurance, Bella is capable of preparing a risk analysis for her clients which will help support them financially in an insurable scenario.

Bella graduated from Massey University with an Accounting Degree. With proven strong numeracy and accounting skill, Bella can correctly elucidate economic news and regulations to her clients in a timely manner. She strives to keep her knowledge up to date.

Outside of work, Bella likes to spend time with her lovely family. She enjoys gardening with her husband and riding scooters with her children. Her current focus is to learn to play the violin and her little daughter is learning with her. And no, it does not sound good.

  • Important information about Elephant Financial Service Limited FSP 1000600

Licence status and conditions

Astute Financial Management Limited FSP641829 (Astute) holds a licence issued by the Financial Markets Authority to provide financial advice service.

Elephant Financial Service Limited FSP 1000600 is authorised by that licence to provide financial advice service.

Our contact details are:

Address:       11 Portmore Place Grenada Village, Wellington, 6037, New Zealand

Telephone:   021 2539663



We provide financial advice on Mortgage Products, Consumer Credit Contracts and Risk Insurance.

We encourage you to read the important information given below. It may help you decide whether your financial needs may be met by engaging with us.

Nature and scope of financial advice service

We engage financial advisers to provide financial advice on the following financial products:

Residential and personal loan products

We, through our advisers, provide financial advice service about residential and personal loan products only from the following providers (also known as lenders):

ANZ Bank New Zealand Limited          

Cressida Capital One Limited

Midlands Fund Management Limited

AIA Services New Zealand Limited

DBR Limited

Oxford Finance Limited

ASAP Finance Limited

FICO Finance Limited

Pepper New Zealand Limited

ASB Bank Limited              

First Mortgage Managers Limited

Pioneer Finance Limited

Avanti Finance Limited      

Funding Partners Limited

Plus Finance Limited

Bank of China (New Zealand ) Limited

General Finance Limited

Resimac Financial Securities Limited

Bank of New Zealand

Gold Band Finance Limited

Southern Cross Finance Limited

Basecorp Finance Limited

Heartland Bank Limited

Southland Building Society

Bluestone Mortgages NZ Limited

Industrial and Commercial Bank of China (New Zealand) Limited

The Co-operative Bank Limited

China Construction Bank (New Zealand) Limited

Liberty Financial Limited

TSB Bank Limited

Credit Union Baywide

Metro Finance Limited

Wroxton Finance Limited



Personal risk insurance products

We, through our advisers, provide financial advice service about personal risk insurance products (e.g., life insurance, income protection insurance, mortgage protection insurance, total and permanent disability insurance, trauma or critical health insurance, and medical or health insurance) only from the following providers:

AIA Services New Zealand Limited

Asteron Life Limited                

Cigna Life Insurance New Zealand Limited          

Fidelity Life Assurance Company Limited

nib nz limited

Southern Cross Medical Care Society


We do not provide financial advice service related to:

  1. Investment products (e.g., shares, bonds, managed funds, etc.) and KiwiSaver products; and
  2. Estate planning (such as Wills, Enduring Powers of Attorney, and trusts of any description);
  3. General Insurance products.

You will need to consult appropriate specialists if you would like advice on the above products.

Fees, expenses, or other amounts payable

In majority of cases we do not charge any fee, expense or other amount for the financial advice provided to you or for implementing that advice. Our remuneration is paid by the product providers by way of commission.

However, we may charge a fee for the financial advice service provided to a client where a client repays a residential home loan within a defined time up to 28 months from the date it is drawn down / cancels a personal risk insurance product policy within 24 months from the date the policy is put in place.

Whether a fee will be charged, the manner in which it will be charged and the date by which the fee will be payable will be advised when the financial advice service is provided to the client.

Conflicts of interest and commissions or other incentives

Residential and personal loan products
We and Astute will receive commission from the lenders who provide residential and personal loan products. If you decide to take out a residential or personal loan, then the lender will pay commission based on the amount of loan settled with that lender or lenders.

Our adviser takes drawings from Elephant Financial Service Limited.

Personal risk insurance products
We and Astute will receive commission from the insurance companies who provide personal risk insurance products. If you decide to take out a personal risk insurance policy, then the insurance company will pay commission based on the premium that you pay.

Our adviser takes drawings from Elephant Financial Service Limited.

From time to time, various product providers (described previously) may also reward us and/or Astute for the overall business provided to them. They may give tickets to sports events, hampers, or other incentives. To ensure that our financial advisers prioritise the client’s interests above their own, we follow an advice process that ensures our recommendations are made based on the client’s personal goals and circumstances. All our financial advisers undergo annual professional development refresher training about how to manage conflicts of interest. We maintain registers of conflicts of interests, and the gifts and incentives received.

Complaints handling and dispute resolution

We take all complaints seriously and works to resolve them as quickly as possible.

If you are unhappy with our financial advice service, and wish to make a complaint, please contact your financial adviser so he or she can try to put things right.

If you do not feel comfortable discussing your concerns with your adviser, you can:

  • Call Mortgage Express Head Office on 0800 226226 between the hours of 8:30 am - 5 pm week days
  • Email
  • Write to Mortgage Express Head Office, PO Box 9268, Newmarket, Auckland 1023.

 How your Complaint will be handled

We will deal with your complaint using our internal complaints handling process. Accordingly,

  • We will investigate your complaint by analysing the information you provided us; and
  • We may contact you to get additional information about your complaint.

We aim to resolve your complaint within 40 days of its receipt and advise you, in writing, our proposed resolution to your complaint.

If we cannot resolve your complaint within 40 days of receipt (or any additional time you have given us thereafter, at our request) you can contact the Financial Services Complaints Ltd (FSCL).

FSCL provides an independent external dispute resolution service to consumers with complaints about their financial service providers. This service will cost you nothing and will help us to investigate or resolve your complaint if it is not resolved to your satisfaction using our internal complaints process.

You can contact the FSCL Scheme at:



Telephone:                       0800 347 257 or +64 4 4723725

Address:                            Level 4, 101 Lambton Quay, Wellington 6011

                                           P O Box 5967, Wellington 6140


We, Astute and our financial advisers are bound by the following duties under the Financial Markets Conduct Act 2013 to:

  • meet the standards of competence, knowledge, and skill set out in the Code of Professional Conduct for Financial Advice Services (Code of Conduct), which form part of the wider regulatory regime for financial advice and ensure we have the expertise necessary to provide you with advice; and
  • give priority to your interests by taking all reasonable steps to ensure that the advice given to you is not materially influenced by our own interests or the interests of any other person connected with the giving of advice; and
  • exercise care, diligence, and skill that a prudent person engaged in the occupation of giving related financial advice would in the same circumstances; and
  • meet the standards of ethical behaviour, conduct, and client care set out in the Code of Conduct, to treat you as we should and to provide you with suitable advice.